“You must unlearn what you have learned.” When Yoda said that to Luke Skywalker a long time ago in a galaxy far, far away (i.e., the 1980s), he wasn’t referring to digital marketing. Nevertheless, the old Jedi Master would make a terrific CMO today. And if he had traded his position on the Jedi Council […]
“Never stop testing, and your advertising will never stop improving.” If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one?. Fortunately, there is no market for online dating message testing […]
Employees spend nearly one-fourth of their workday, on average, sorting through their email inbox, a study by McKinsey found Email is the most used form of communication in the workplace, but it’s also easy for the emails you send to be quickly deleted or marked as irrelevant. Salespeople, particularly those who rely on email as […]
You may aware that you need to identify different types of customers and prospects – yet unsure of the best way to identify these “customer segments” or efficiently target them.
Social Media Marketing Using social media has become popular over the last five years. 1 in 14 people on the planet now have a Facebook account. From a business perspective this is an incredible fact. You will want to create a profile on the big social media sites like Facebook, twitter and MySpace. Take time […]